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Our story

I am because we are.

Ubuntu Threads is a clothing brand with one job: to fund the people and wildlife of Hluhluwe, KwaZulu-Natal, through Ubuntu Wildlife Trust.

01 — The word

Umuntu ngumuntu ngabantu.

Ubuntu · noun · oo-BOON-too · Nguni (Zulu & Xhosa)

The belief that our humanity is shared: we become who we are through each other. It’s the idea behind our name, and it’s drawn into our logo, figures holding each other in a circle.

For us it means one simple thing: we don’t make clothes and walk away. Every piece connects the person wearing it to the people and animals it supports.

02 — Two places, one thread

Devon to Hluhluwe, 5,863 miles.

Ubuntu Wildlife Trust is a UK registered charity (no. 1189781, founded 2020), with a South African non-profit based in Hluhluwe. A few Devon villages apart, they’re also our neighbours.

Fairmile, Devon50.78° N, 3.33° W · where we design, pack and ship
Hluhluwe, KwaZulu-Natal28.03° S, 32.27° E · where Ubuntu Wildlife Trust works

03 — What your order supports

Wildlife, and the people who’ll protect it next.

WildlifeBack where they belongRhino and pangolin rehabilitation, and the Turtle Project on Inhaca Island, Mozambique, each funded through a named Let Them piece.
The First ThreadCommunity sportThe next generationRural football and rugby in Hluhluwe: the Shining Stars and Keystone Kids, the Mduku Warriors, and Hluhluwe Rugby Club.
YouThe circle closesEvery piece you wear supports Ubuntu Wildlife Trust, and we’ll report back on what it makes possible.
We are Growing| From one word to twenty countries | The story so far.

04 — The people

From Mduku to Sharks trials.

Shemie came through the Mduku Warriors, coached by Coach Wian, and earned a trial with the KZN Sharks. It’s why community sport sits alongside conservation in everything we fund.

05 — The story so far

One word, then a thread.

Jan 2026

First products

Primal and Nexus go live.

Month one

Twenty countries

From one word to customers in twenty countries.

Aug 2026

The First Thread

Why one word became a clothing company.

Sep 2026

The Second Thread

Shemie, Coach Wian and the Mduku Warriors.

Oct 2026

Let Them

Range, roam wild, keep their scales, reach the sea.

Nov 2026

Every Girl

The menstrual health campaign launches.

Next

First monthly report

Every order, accounted for.

Join the circle.

Wear the story. Share the journey.