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Our story
I am because we are.
Ubuntu Threads is a clothing brand with one job: to fund the people and wildlife of Hluhluwe, KwaZulu-Natal, through Ubuntu Wildlife Trust.

01 — The word
Umuntu ngumuntu ngabantu.
Ubuntu · noun · oo-BOON-too · Nguni (Zulu & Xhosa)
The belief that our humanity is shared: we become who we are through each other. It’s the idea behind our name, and it’s drawn into our logo, figures holding each other in a circle.
For us it means one simple thing: we don’t make clothes and walk away. Every piece connects the person wearing it to the people and animals it supports.
02 — Two places, one thread
Devon to Hluhluwe, 5,863 miles.
Ubuntu Wildlife Trust is a UK registered charity (no. 1189781, founded 2020), with a South African non-profit based in Hluhluwe. A few Devon villages apart, they’re also our neighbours.
03 — What your order supports
Wildlife, and the people who’ll protect it next.
WildlifeBack where they belongRhino and pangolin rehabilitation, and the Turtle Project on Inhaca Island, Mozambique, each funded through a named Let Them piece.
Community sportThe next generationRural football and rugby in Hluhluwe: the Shining Stars and Keystone Kids, the Mduku Warriors, and Hluhluwe Rugby Club.
YouThe circle closesEvery piece you wear supports Ubuntu Wildlife Trust, and we’ll report back on what it makes possible.04 — The people
From Mduku to Sharks trials.
Shemie came through the Mduku Warriors, coached by Coach Wian, and earned a trial with the KZN Sharks. It’s why community sport sits alongside conservation in everything we fund.
05 — The story so far
One word, then a thread.
Jan 2026
First productsPrimal and Nexus go live.
Month one
Twenty countriesFrom one word to customers in twenty countries.
Aug 2026
The First ThreadWhy one word became a clothing company.
Sep 2026
The Second ThreadShemie, Coach Wian and the Mduku Warriors.
Oct 2026
Let ThemRange, roam wild, keep their scales, reach the sea.
Nov 2026
Every GirlThe menstrual health campaign launches.
Next
First monthly reportEvery order, accounted for.
Join the circle.
Wear the story. Share the journey.
